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برنامه شرکتی دوستدار کودکان
Nossas Crianças) and the 'Children Friendly Company Program'29 (Programa Empresa Amiga
4.3.2 Children Friendly Company Program (Programa Empresa Amiga da Criança)
In this context, Abrinq Foundation launched in 1995 an initiative against child labor: the Children Friendly Company Program (Programa Empresa Amiga da Criança PEAC) with the financial support of Safra Bank and the institutional backing of the International Labor Organization (ILO) and UNICEF.
Creating a precedent for upcoming versions, the awarding of the seal was followed by a campaign in Brazil's most important magazines, newspapers, radio and TV stations, recommending consumers to give preference to the products bearing the Children Friendly seal (Abrinq Foundation 1997) The purpose of this is to create a "market environment" that will contribute to the eradication of child labor (Abrinq Foundation 1997) In 1996, the Children Friendly Company Program had six regional launchings; in 1997, the number of certified Children Friendly Companies reached 902, benefiting more than 360,000 children (Abrinq Foundation 1997)
In 2001 the Children Friendly Company program was restructured, extending the range of action and compromises to several others that go beyond fighting to eradicate child labor.
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